Family owned and operated while proudly serving El Paso since 1976, Kern Place Florist has been many El Pasoans first choice for flowers. After years of solely focusing on flowers and flower arrangements Kern Place Florist added a Chocolate Boutique to their shop. Smart one stop shop for all those upcoming Valentines Day Shoppers, hint hint fellas.
Positive Design Company was approached to design a logo to reflect their addition and add a modern yet fun touch to the business. With such as long history in El Paso,we had to do right by the name and give their logo a modern touch. We immediately began to research modern looking florist and candy shop logos. After many sketches and revisions (not shown) we came up with the logo!
A subtle, yet modern approach to their logo we presented a simplified flower with a bitten off chocolate bar as a stem. Quirky and fun, professional and modern all together. We felt the blend of a Slab Serif font with a Rounded Gothic font and stylized Ampersand brought together the past and future of the shop.