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Positive Design Company
Digital Marketing Company – Social Media Management, Search Engine Optimization, Graphic Design, Web Design in El Paso Texas.
Brand & Identity
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Brand & Identity
Positive Design Company Logo Design Questionnaire
Let’s create a magnetic personality for you or your company. A consistent experience in the physical and digital world will attract and nurture your brand and its customers/clients.
Please fill out this questionnaire so we can see if we're a good fit!
Company or Organization
How many years have you been in business?
Why are you looking to have a logo designed?
I don't have one and I need one to stand out in my market.
My business is growing and I have outgrown the last logo I used.
I was dissatisfied with a logo I had designed by another company.
I am renaming my company and need a new brand identity.
In a few sentences, please describe your business goals for the next 5 years.
Ex: "I want to double my business from last year" "I want to brand my company so it stands out." "I want to crush it in the market!"
Do you have any of the items below? (please check all that apply)
Social Media Presence
Currently Running Print Advertisement
Currently Running Outdoor advertisement - Billboards, Outdoor Ads
Currently Running Google Ads
What is your website URL?
What industry is your business and what services/products do you offer?
Ex: "We are an HVAC company and offer heating and cooling units to businesses and homeowners. We also service those units and units our clients own"
In the following questions, we will ask your company name, and find out more information regarding your design goals. We will ask what trends, adjectives and color you think best represents your business.
#1 Organization Name
Please write out the logo name exactly as you’d like for it to appear in the design (Ex: Positive Design Co. or Positive Design Company, LLC)
#2 Slogan / Tagline
Do you have a short tag line or slogan you will sometimes use with your logo? If so, we will take this into consideration when designing your logo, but your logo must be able to stand on its own without the tag line.
#3 Reference Logos
Are there any well-known logos that you particularly like? What do you like about them and what aspects, if any, would you like to emulate?
Please provide some adjectives that describe what you hope to communicate with your logo (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.). Be sure to take a look at the logo examples we provide at the end of this questionnaire.
#5 Color Preferences
What is your business's color palette? Please keep in mind colors are chosen to attract your specific audience. Is there a color that should not be included in you logo?
Do you want the logo to feel more traditional and well-established or more modern and trendy?
Do you have any particular images or symbols you associate with your product or company? (e.g. favorite animal or object, like a lion, ship, mountain or tree.)
What sort of style do you envision? These examples are just a starting point. There aren’t really clean divisions between these categories. Most of the logos could fall into several categories. Please review the styles below then choose one from the list below as the style your logo would like to emulate
Old World Logos
Corporate logos are simple, bold and communicate strength. They don’t necessarily illustrate what a company does. They are basic trademarks that come to symbolize a company even if they are start as a somewhat arbitrary choice.
Text-only logos are a challenge to keep unique because most fonts are so widely used. But it can provide a nice literary or legal look. Or if you want something more artistic, a handwritten logo can be stunning.
Historic Logos / Seals
These have a classic rich feel and also have real longevity.
Old World Logos
Beautiful and vintage. We’re huge fans.
The challenge with illustrative logos is finding a balance between artistic complexity and the simplicity necessary for a memorable brand. These can also require much more time to illustrate.
Modern logos are clean and simple, but have more personality than corporate logos
Additional Logo Questions
What do you want this logo to say about your business?
Notes or comments
What are or will be some common uses for your logo?
business cards, t-shirts, billboards
Different companies have different needs and some projects may be more complex than others. We understand companies vary in size and budget so we offer various packages to fit everyone's needs. Payment plans are available.
What is your expected budget for this project?
This field is for validation purposes and should be left unchanged.
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