#1 Organization Name* Please write out the logo name exactly as you’d like for it to appear in the design (Ex: Positive Design Co. or Positive Design Company, LLC)
#2 Slogan / Tagline* Do you have a short tag line or slogan you will sometimes use with your logo? If so, we will take this into consideration when designing your logo, but your logo must be able to stand on its own without the tag line.
#3 Reference Logos* Are there any well-known logos that you particularly like? What do you like about them and what aspects, if any, would you like to emulate?
#4 Adjectives* Please provide some adjectives that describe what you hope to communicate with your logo (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.). Be sure to take a look at the logo examples we provide at the end of this questionnaire.
#5 Color Preferences* What is your business's color palette? Please keep in mind colors are chosen to attract your specific audience. Is there a color that should not be included in you logo?
#6 Trends* Do you want the logo to feel more traditional and well-established or more modern and trendy?
#7 Symbols* Do you have any particular images or symbols you associate with your product or company? (e.g. favorite animal or object, like a lion, ship, mountain or tree.)
