83% of Americans have a social media account. Times change and and your business needs to evolve to stay relevant and visible to your customers. Reaching your customers where they are keeps you relevant and visible.
You provide an experience for your customers/clients online. Social media isn’t just about pushing your customers to buy, its about providing value to them and enhancing their lives online.
Customer service. Customer service has expanded from your physical location and staff to your digital footprint. Clients and customers will voice their opinions, whether good or bad.