Founded in 1980,and having grown it’s way as the go-to automotive, tire and wheel company in El Paso, Tops Tire & Wheel was looking for an update.

Problem:
Tops Tire & Wheel had updated their name from Tops, to include, Tire & Wheel. Now Tops Tire & Wheel, and under new management the company was looking for an update which was true to their past but looking forward to their future.  Each time marketing or print material was needed Tire & Wheel was in a different font, the colors were always different so this caused a big problem in their brand cohesiveness.

Solution:
Modernize their current logo and include Tire & Wheel, while ensuring we don’t confuse their current customers. In this instance, subtlety is key. Update their colors to better stand out in the market and update their identity pieces to better reflect the change.

The goal in this project was to ensure Tops Tire & Wheel was cohesive